Businesses send trillions of messages every year to communicate with consumers with things like OTP (one-time-passwords), notifications, alerts, confirmation, etc., but sometimes it can be difficult to identify & trust these messages as these are sent from random numbers. These messages may be misleading & urge a response from end-users asking for their personal information, which may be subjected to breach or phishing.
How can you ensure the authenticity of your brand messages?
Verified SMS allows brands to send SMS to verify their identity and reduce fraud risk. It aims to enable consumers to simplify decisions when it comes to communications they receive. Additionally, it helps businesses enhance their conversations with users, build trust, and prevent scams.
It also gives an advantage to brands and helps them deepen & boost engagement since the message is from a trusted source. It aims to improve the response rates and brand experience while reducing the risk of fraud in messaging. Verified SMS can help brands improve business communications tremendously and ensure their brand stands out as the brand’s logo and details are displayed.
Also, Read our blog, 6 Reasons to Opt for Verified SMS
How does Verified SMS by Google work
Verified SMS verifies the authenticity of the message by mapping the Enterprise & Aggregator. The message gets verified only when it is delivered from an authentic source. Once the verification process is completed, the user can see the sender’s business name, logo & verification badge in the message thread. If the message is not verified, users get a notification for spam content.
Verified SMS has been rolled out today in nine countries, namely, the U.S., India, Mexico, Brazil, the U.K., France, the Philippines, Spain, and Canada, with more countries joining the list.
Spam detection & reporting in real-time
Apart from verifying the business that is sending messages, there is an advanced level of spam filtration also available. It warns users of suspected spam & unsafe messages. The users can report them and help in improving the spam detection model. Users can also report spam texts in messages at any given time and block the conversation to stop receiving messages in the future.
We offer various messaging services, including A2P, Two Way, FTEU Short Code, Route OTP, and Route Connector. If you’re interested in benefiting from these services or any other communication solutions, feel free to consult an expert from our team.
